We're marketers, coders or hackers?

Sean Ellis coined the term "growth hacker" in 2010. In the blog post, he defined a growth hacker as "a person whose true north is growth. 

Everything they do is scrutinized by its potential impact on scalable growth."Andrew Chen introduced the term to a broader audience in a blog post titled, "Growth Hacker is the new VP Marketing," in which he defined the time and used the short-term vacation rental platform Airbnb's integration of Craigslist as an example.
He wrote that growth hackers "are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."In 2012, Aaron Ginn defined a growth hacker on TechCrunch as a "mindset of data, creativity, and curiosity."In the book "Growth Hacking," Chad Riddersen and Raymond Fong define a Growth Hacker as "a highly resourceful and creative marketer singularly focused on high leverage growth."

The second annual (2013) "Growth Hackers Conference" was held in San Francisco and set up by Gagan Biyani. It featured growth hackers from LinkedIn, Twitter, and YouTube, among others.

Service companies, contractors, and builders utilize advanced technology at home and in the office to increase work efficiency, manage daily tasks quickly, and create a more positive workspace.

We're marketers, coders or hackers? We're marketers, coders or hackers? Reviewed by Hernani Del Giudice on January 31, 2018 Rating: 5

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